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Bulgaria's ski resorts hot in Britain

Dnevnik am The news@8, 08.11.2004

Judging by the rate of reservations for the upcoming ski season announced by the tour operators ahead of today's opening of the World Travel Market show in London, Britain is poised to become the main market for Bulgarian winter holidays the same way Germany generates the bulk of visits to the Balkan nation's sea resorts. The major British travel firms like Thomas Cook, May Travel, Crystal Holidays and Thomson report a jump of 20% to 50% in bookings for the 2004/2005 season but the ultimate make-or-break factor will be the snow cover in the Bulgarian ski resorts. Balkan Holidays-London, the official holidays broker of the resort town of Bansko, books the biggest number of Bulgarian ski holidays for British customers. Under the best case scenario, the tour operator will sell Bulgarian ski packages to 16,500 Brits this season versus 10,500 tourists last season. BH Air, the charter airline of Balkan Holidays, will fly eight times a week to Bulgaria from six British airports. Over 75% of the contracted bed capacity has been booked, local Thomas Cook rep Hristo Kolev said. Bookings will be flattish this year, said First Choice rep Bogdan Hristov, adding that the lack of upside was partly due to the fact that the travel firm is not marketing Bansko on Britain. First Choice, which brought 1,200 British tourists to Bulgaria last winter, will perform one charter flight a week. Thomson has increased from one to three a week its charter flights to Plovdiv airport, the aerial gateway to the Rhodope mountains located 85 km north of the Pamporovo resort resort, said Zdenka Kapchikova, manager of the Snezhanka hotel in the resort. see source