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Bulgaria is well-known as a cheap destination and this is one of the reasons why no tourism collapse is expected in 2009

Anita Valentinova, source:money.ibox.bg, 05.11.2008

“Bulgaria is well-known as a cheap destination and this is one of the reasons why no tourism collapse is expected in 2009. Moreover, this is the right moment to double the income.” said the Chairman of Bulgarian Union of Balneology and Spa Tourism, Mr. Sharlopov. Bulgarian country must make a strategy to increase tourism income at the background of world financial crisis. “Bulgaria must represent its tourist product not only as a combination of ski and sea.” said Mr.Sharlopov during a conference, dealing with problems of Bulgarian tourism in Grand Hotel “Sofia”. Although the unique combination of mountains and sea gives an opportunity to Bulgaria to make huge profit from tourism, it is extremely important for Bulgaria to escape from its image of tourism destination only for ski and sea holidays. The country can offer all-year tourism, as it can include yacht tourism, congress tourism, and Spa tourism, because there is abundance of curative mineral springs, Bulgaria has rich thousand-year history and many ancient cultural monuments can be seen. According to Mr.Sharlopov, Bulgarian wellness and spa resources are lucrative business, but not enough developed field of tourism. If the country aims at developing tourism and increasing the revenue from it, this natural affluence should be well developed.

“One of the ways to boost tourism in Bulgaria is to increase funding for national tourism advertising campaign and for complex programs, aimed at improving the quality of the tourist product. Bulgaria should be represented as tourism destination which offers high quality and reasonable prices.” declared the Chairman of Union of investors in the Bulgarian tourism sector, Mr. Arabadjiev. He also added that it is expected that Bulgaria will become more attractive than Turkey, because Turkish tourist product is committed with Dollar currency and this will lead to more expensive tourist service. He also suggested making a plan, being elaborated by Bulgarian tourism organizations. In his opinion, extra tourism fees from local centers in Bulgaria should be also collected, because in this way funds for sponsoring of International and local advertisement of tourism business can be formed. Mr. Arabadjiev defined that the preservation of current cost-effective prices of tourist packages and extra advertisement of Bulgaria in countries such as Russia, Romania, Hungary and Poland, for which Bulgaria is traditional all-year holiday destination, are the most important measures that should be made in order to keep the growth of tourism in Bulgaria.
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