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Promising Summer season 2010
Anita Valentinova, source: monitor.bg, 22.05.2010
Bulgaria expects 5% increase in the number of tourists travelling to the country, compared to the last year. About 5%-6% is the expected growth of tourists for summer season 2010, said the deputy minister of economy. He said that the growth will be caused due to the increased consumption, as well as the foreign guests from key tourism markets. Mr Marinov added that a new communication campaign will be launched in the end of June just before the beginning of the active summer season. The main goal of the campaign is to ensure awareness, development and promotion of the tourism opportunities which Bulgaria offers. The government plans to invest in online advertisement as well. According to Mr Marinov, hotels which continue to work in extremely competitive environment should pay attention to their impeccable service, because it is key factor that can distinguish them from the rest. He said that the tourism has been adapted to the current economic environment and Albena is a prime example for a resort which launched suitable promotional campaign. Albena offers extra services and many discounts. The well-developed product is sold accordingly and therefore many holidaymakers booked their seaside vacation early. It is expected that contracts for tourism ads will be signed with Russia and Germany as they are some of the leading markets for Bulgaria.
Many holidaymakers from Germany and Russia have made their bookings for July. Traditionally Romanian tourists prefer short weekends and a long holiday in the peak summer season. Bulgaria’s ad campaign is due to be launched in Germany and Russia after a couple of days. Currently SPA hotels are the preferred choice for the majority of travellers, because they offer impeccable services which are not dependent on the season.
Many foreign tourists enjoy holidaying in Bulgaria due to the excellent combination of winter tourism and spa offers. An initiative committee organizes spa nomination of the year, aiming to popularize the spa tourism in the country. The new tourism law will include special criteria which a SPA hotel has to comply with, and thus the country will be able to guarantee the quality and high standards.
Bulgaria’s ad spots broadcasted on Eurosport
Bulgaria image ads will be launched on European TV channels, said Mr. Marinov. Some of the channels are Eurosport, National Geographic, Euronews. The financing is provided by the fund Regional Development for communication strategy.
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