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Romanian tourists interested in Bulgaria
Anita Valentinova, source: econ.bg, 16.05.2010
Romanians tourists organize their team buildings in Bulgaria. It is expected that tour operators from Romania and Bulgaria will create a joint project for adventure tourism and it will be promoted to third party markets. Bulgarian and Romanian tour operators reported that Romanian tourists has showed interest in all types of Bulgarian resorts. Romanian tourists discovered the charm of Bulgaria’s inner resorts and also considered Bulgaria as an attractive ski venue. For instance, according to official figures, the number of Romanian tourists who spend their ski holiday in Bulgaria’s premier resort Bansko has grown significantly.
Since tourism in Bulgaria has been developed and the country is constantly working on the creation of a better tourist product, many Romanians decided to buy villas and apartments at Bulgaria’s Black Sea. Bulgaria has launched aggressive promotional and ad campaign in Romania and therefore Borovets, Bansko, Pamporovo were visited by many Romanian tourists. In the beginning of 2010 Bulgaria’s resorts were introduced in Romania at the forum ‘Bulgaria- four seasons SPA, balneology and wellness tourism’. According to a survey, Romanian tourists choose Bulgaria due to the good price/value ratio.
Team building events at Bulgaria’s architectural reserves
Romanians visit Bulgaria not only for their summer/ski vacations and for Easter, but they also arrange their team building events in Bulgaria. For instance, many International companies which have local branches in Romania decided to arrange team building events in the picturesque architectural reserve Arbanassi near Veliko Turnovo. The budget allocated for the event allows to tourists to be accommodated in a 4-star hotel.
What about the development of adventure tourism on the banks of the Danube River
Long-term business relations between Bulgarian and Romanian tour operators take their form firstly in the favourable position of Bulgaria as a tourist destination at the Romanian market and, of course, opportunities for new projects. For instance, many companies consider a new joint project for adventure and rural tourism in North-eastern part of Bulgaria and villages on the banks of Danube River in Romania.
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