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Turkish Hotel Chain Dedeman opens new hotels in Bulgaria

Anita Valentinova, source: investor.bg, 03.06.2010

Turkish hotel chain Dedeman Hotels and Resorts International seeks new opportunities for expansion in Bulgaria and it considers investment in Bulgaria’s premier ski resort Bansko and Varna, Bulgaria’s sea capital. The prime goal of the hotel chain is to turn Plovdiv and Sofia into key destinations for meetings and congresses of Turkish companies.

Dedeman Hotels and Resorts International owns and operates 22 hotels in Turkey and other countries, and it wish to increase its potential through opening and managing beach hotels, according to a report of Turkey’s major English-language newspaper, Hurriyet Daily News. Dedeman already owns and operates two hotels in Bulgaria – Sofia Princess Hotel and Plovdiv Trimontium Princess. Moreover, negotiations with local investors are being conducted, added Turkish newspaper. “Our first goal is to turn Plovdiv and Sofia into key destinations for meetings and congresses of Turkish companies. Turkish citizens come to Bulgaria mainly to do business. In Sofia Princess Hotel we have halls and congress rooms that can accommodate up to 900 people,” local Dedeman manager Mr. Hasturk has been quoted as saying during a news conference in Sofia. He also pointed out that some issues have arisen after Bulgaria’s inclusion in EU.

Mr. Hasturk has emphasized on the fact that Turkish businessmen and holidaymakers are requested to pay too expensive fees for visa issuance. Therefore, if Bulgarian government finds a way to reduce fees, then the number of Turkish tourists will grow significantly. He added that as Bulgaria is a member of EU, it has rapidly become a country which provides excellent tourism opportunities.

Dedeman Princess Sofia has 601 rooms and employs a staff of 300 people. Sofia is a destination which is attractive mainly for business visits. However, Plovdiv city and respectively Dedeman Trimontium Princess Hotel are interesting in terms of cultural and city tourism. Dedeman Trimontium Princess has 154 rooms and 12% of its guests are Turkish residents. Greek and Italian tourists are also interested in Bulgaria’s antique city of Plovdiv.

Dedeman Hotels and Resorts International operates hotels in Azerbaijan, Bulgaria, Cyprus, Iran, Syria, Turkey, and Uzbekistan, and is considering entering Greece and Saudi Arabia.

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