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Active ad campaign of Bulgaria’s ski resorts in UK

Anita Valentinova, 26.10.2011

Bulgaria will prepare an active promotional campaign for the winter season 2011/2012 and it will presented aggressively in UK. Bulgarian tourism will be presented on printed materials, billboards, guerrilla marketing initiatives, TV, radio. It is believed that British tourists will return to Bulgaria. Early bookings for ski season 2011/2012 are related to bonuses and it is expected that some discounts will reach up to 25%. Of courses, rebates are not applicable to high ski season and New Year’s Eve. February is believed to appear as the busiest month, because Bansko will host starts of World Cup Men and women. Enthusiastic visitor will also come in Bulgaria for European Ski championship in Pamporovo ski resort.