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Sol Media smashes the Balkans

Anita Valentinova, horemag.bg, 09.08.2008

Sol Melia-the third in size European Hotel Chain will expand its presence in Bulgaria and on the Balkans. This fact was reported by the executive director of Sol Melia Bulgaria, Mr.Navaro. The Challenge “Grand Ermitage” This is a great challenge, big project with a future, but time is needed in order to make all ideas real. Mr.Navaro has been staying in Bulgaria for six months and he has ideas about expanding the potential of the hotel. He sees good opportunity in the future development of congress tourism within the framework of seasonal tourism. The summer season is Bulgaria is not long enough, so congress and conference events help making longer the season by attracting guests in the hotel, even when the rest of the hotels are closed. “The first steps for strengthening “Melia Grand Ermitage” as a centre of congress tourism are already made, but this kind of events requires future planning, so the first results can be seen the next winter.”, declared Mr.Navaro. Future Plans Sol Melia has 4 hotels in Bulgaria, but in the near future several more will be added. Company’s interests are not confined to sea holiday hotels. The chain will add also mountain hotels to its portfolio. The first one will be in the loved by many tourists- ski resort Bansko. The opening of at least two hotels in the capital city Sofia, as well as in other cities is foreseen. According to Mr.Navaro, Sofia has the capacity for two brands, Melia and Tryp, which are not competition to each other, because they attract different market segment of customers.

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