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No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
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No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
Price includes free use of:
Safe at the reception,
Safe in the rooms,
Wi-Fi internet in the hotel,
Wi-Fi internet in the rooms,
Baby cot,
Child chair,
Children playground,
Children animation,
Children swimming pool,
Indoor swimming pool,
Deckchairs on the beach upon availability,
Parasols on the beach upon availability,
Pool towels,
Fitness,
Animation,
Table tennis.
All prices are per room/apartment per day, on Half board basis.
The additional person discounts are from the regular price per person.
Please, use the booking form, to get a price for your period of stay, number of people and meals included.
The regular prices are NOT valid during national holidays, Christmas and New Year periods!
Hotel rating:
9.6/10
based on 30 reviews
Special offers - hotel accommodation discounts and holiday package deals
21=18 West Europe Market
Pay 18, Get 21 overnights , 21 overnights in the period 18.09.2026 - 15.10.2026 . » Book now
14=12 West Europe Market
Pay 12, Get 14 overnights , 14 overnights in the period 18.09.2026 - 15.10.2026 . » Book now
7=6 West Europe Market
Pay 6, Get 7 overnights , 7 overnights in the period 18.09.2026 - 15.10.2026 . » Book now
hotel overview:
In the Palace category of RIU hotels and resorts, where Riu Palace Helena Sands Hotel belongs, you will enjoy an ample and exquisite range of gastronomical delights to satisfy even the most exacting of tastes.
What guests appreciate most
Royal Palace Helena Sands is one of the highest-rated five-star hotels in Sunny Beach. It occupies a beachfront position in the quieter northern part of the resort and offers direct access to a dedicated beach area, spacious air-conditioned rooms, indoor and outdoor pools, a spa centre, fitness facilities and children's amenities. Current guests particularly praise the cleanliness, spacious and comfortable rooms, sea views, excellent location, varied high-quality food and professional staff. The landscaped grounds, peaceful atmosphere and ability to relax on the beach immediately in front of the hotel are also consistently appreciated.
What guests most often complain about
Current ratings are extremely strong and serious complaints are relatively uncommon. Some older and isolated reviews mention that certain furnishings and bathrooms now feel less contemporary than the overall five-star standard. During peak periods it can be difficult to secure preferred beach sun loungers, as loungers and umbrellas are provided subject to availability. Wi-Fi receives a lower score than most other major categories. There are also occasional comments regarding the pricing of additional services and individual details of restaurant service.
Who is this hotel suitable for?
Royal Palace Helena Sands is suitable for couples, families and travellers seeking a higher standard, peaceful beachfront location and quality dining without staying in the busiest central section of Sunny Beach. It also suits guests who value spa facilities, a large swimming pool, attractive landscaped grounds and direct access to the beach.
Our recommendation
We recommend Royal Palace Helena Sands as one of the safer five-star choices in Sunny Beach. Strong current ratings for cleanliness, comfort, staff, location and food indicate consistently high standards, while the quieter northern location distinguishes it from many large hotels in the resort centre. When booking, a sea-view room is worth considering if the budget permits, and guests should confirm the exact meal plan, beach-lounger conditions and which spa services are included or charged separately.
Location:
view the mapSituated directly on the beach, In a 14,500 m2 garden together with the Riu Helena Park Hotel.
Address: Sunny Beach 8240, Bulgaria, Sunny Beach
Distance to beach:
30m
Distance to center:
2.3km
Distance to airport:
28km to Airport Bourgas
Distance to bus station:
500m
Distance to railway station:
35km
Distance to cash machine:
300m
hotel facilities:
all facilities
Safe at the reception:
yes, free
Safe in the rooms:
yes, free
Wi-Fi internet in the hotel:
yes, free
Wi-Fi internet in the rooms:
yes, free
Reception:
24 hours
Elevator:
yes
Rooms and Accommodation:
rooms detailsThe hotel has 153 double rooms, 114 of which overlook the sea, 16 small apartments, 13 suites, 6 maisonettes.
An approximate area of 45 m². It has two beds or a double bed, sofa bed, satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe.
An approximate area of 45 m². It has two beds or a double bed, sofa bed, satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe.
An approximate area of 45 m². It has two beds or a double bed, sofa bed, satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe.
An approximate area of 45 m². It has two beds or a double bed, sofa bed, satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe.
Approximate area of 65 m². This type of rooms are small apartments overlooking the sea consisting of a bedroom and a living room, separated by an arch. The bedroom has two beds or a double bed, and there is a sofa bed in the living room. There are also satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe. Maximum accommodation - 3 adults or 2 adults and 2 children.
Approximate area of 75 m². Spacious apartments overlooking the sea, consisting of a bedroom and a living room separated by a door. The bedroom has two beds or a double bed, and there is also a sofa bed in the living room. There are also satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe. Maximum accommodation - 3 adults or 2 adults and 2 children.
Approximate area of 80 m². The maisonettes are two-levelled and have a sleeping room and a living room and the bathroom has a hydromassage bath. There are also satellite TV, air conditioning, telephone, free wired internet, hair dryer, SOS button, mini bar, safe. Maximum accommodation - 3 adults or 2 adults and 2 children.
COMMUNITY REVIEWS
+ Review by Jonathan Dowling
14.08.2025 08:59
Type of traveller:
family with children
I would recommend to a friend
This hotel is high spec, very clean and has excellent food for breakfast (I did not have any evening meals). The fitness centre has a gym and several different saunas with massage for an extra charge. The pool is basic but nice for kids. The staff are ...
+ Review by Àíãåë Ñëàâîâ
05.09.2024 08:20
Type of traveller:
friends/company on a holiday
I would recommend to a friend
+ Review by Adelina Florea
26.08.2019 10:41
Type of traveller:
family with children
I would recommend to a friend
+ Review by Karel Barta
15.08.2016 05:47
Type of traveller:
family with children
I would recommend to a friend
+ Review by Popescu Alexandru Adrian
29.06.2016 10:56
Type of traveller:
family with children
I would recommend to a friend
I was back for 6th consecutive year and everything was as i expected. We were upgraded to junior suite and for that we were very happy.
The only remark that i have is regarding the cake s from dinner. It could be better. There are regular cake s in every ...
read all reviews
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News from Sunny Beach
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- How to choose best hotels at Bulgaria’s seaside
- Solar Summer Festival in Sunny Beach summer 2013
- Summer holiday at Bulgaria’s Sourthern Black Sea coast
- Beach holidays in Bulgaria – affordable prices and unforgettable experiences
- Welcome to Sunny Beach – alcohol and beach tourism destination
- House of Horror in Sunny Beach resort
- How to choose the best hotel at Bulgaria’s Black Sea coast
- Preparation for a joyous beach holiday
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- South Beach in Sunny Beach awarded a Blue Flag
- Sunny Beach resort opens the summer season
- Promo packages at Bulgarian seaside – Easter holidays in Sunny Beach
- Beach holiday in Albena – say hello to summer season 2013
- Sunny Beach resort opens the summer season in May
- Early booking discounts for a summer holiday reach 20%
- Early bookings show a steady growth of Russian tourists
- Cheap holidays in Sunny Beach resort
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- All Inclusive beach holiday: the survival tips
- The highest water skate is opened in Sunny Beach resort
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