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Chepelare launched new advertising campaign
Anita Valentinova, source: news.bg, 12.02.2009
Wine cellars situated in the very centre of the resort town Chepelare, which have not functioned for years, are to be restored.
Although Chepelare is not located in a wine production region, wine cellars are planned to be turned into tourism attraction. Chepelare is not popular as a wine region, there are no planted vines, but actually the intention of its administration is to revive the traditions of wine-producing.
Thus, tourists will have the unique opportunity to get familiar with all kinds of wines which are derived after reprocessing in Chepelare.
The mayor of Chepelare also announced that Chepelare Municipality is working on a very interesting PR-campaign for Pamporovo winter resort..
The accent of the campaign will be put on the wide choice offered tourist services and destinations instead of the variety of hotels and their prices.
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