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Chinese Millionaires in Bulgaria's Summer Resorts

Standart Daily, Nataliya Malcheva, 05.04.2006

Wealthy Chinese are to visit Bulgaria's Black Sea resorts in huge numbers, spending big money on luxurious goods

Chinese millionaires will soon discover Bulgaria's Black Sea resorts. Rich Chinese tourists are expected to Bulgaria's most luxurious summer resorts - Albena, Sunny Beach and Golden Sands, this summer, it transpired during a tourist exhibition in Beijing, where Bulgaria was declared an official destination. With this act, the power in China allowed its nationals to spend their holidays in Bulgaria. The Chinese holiday-makers will pay between 700 and 900 euros for a weekly package. The Chinese tourists are expected to blow big money in expensive boutiques and posh restaurants during their stay in Bulgaria. There is a compulsory requirement that the guides of the tourist groups have an excellent conduct of the Chinese language, but they must not Chinese nationals. The number of the wealthy Chinese who can afford summer vacations on the Balkans is about 100 million. The only existing basic problem, so far, is the lack of direct flights Beijing - Sofia, but this will hardly hamper the tourist business as there are direct flights to the capitals of Bulgaria's neighboring countries.

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