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Last-minute bookings-a key for the success of Bulgaria’s winter season 2009/2010
Last-minute bookings-a key for the success of Bulgaria’s winter season 2009/2010
Anita Valentinova, source :journey.bg, 20.11.2009
Last-minute offers hold the key to the success of the upcoming winter season. Last-minute offers , which emerge shortly before the desired holiday is scheduled to begin, are fairly generous in terms of saving and therefore more holidaymakers are waiting for such prices instead of planning their holidays in advance. Actually last-minute holidays dominated the summer season as well.
Tour operators are still offering the same rates as the last winter season since their aim is to repeat the results in terms of growth of winter holiday bookings.
The first indicator of the second successive season against the background of the global financial crisis is charted bookings at Sofia and Plovdiv airports. Bookings have retained their last-season levels as charted flights from Plovdiv are set to be re-directed to Sofia airport.
Sofia Airport has registered 260 flights by seven carriers, two of which are making their debut at Bulgarian market. Figures by the airport show that only flights from Russia will see a decline but more than 45 000 tourists may arrive in Bulgaria if all seats are taken, or in other words 10 000 more than last year.
Plovdiv has seen decline of charter bookings, with not a single flight expected from the UK, which is Bulgaria’s most important skiing tourism market. The four airlines which use the airport are expected to carry about 20 000 tourists.
Early bookings are not at their highest, but the aim for this season is to have the last-year levels mirrored’’, said Galin Georgiev from Solvex, which mainly operate at the Russian Market. Besides Bulgarian hotel owners will be forced to experience highest occupancy rate in the Last Minute, they are also facing the fierce competition of European skiing resorts, which launched lucrative price discounts and a series of bonuses at the very beginning of the winter booking season. Bulgarian ski resorts are hoping that the number of tourists Macedonian and Serbian tourists will rise after the visa requirements for those two nations are abolished from the 1st of January 2010. The Greek market is also expected to make a contribution to Bulgaria’s winter season.
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