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US Hotel Giant Marriott Steps on Balkans
Mirela.bg, 25.05.2010
The US hotel chain Marriott is entering the Balkan market with its first, 180-room, hotel in the Macedonian capital Skopje to open doors in 2013.
Marriott has been eyeing the Bulgarian market as well. Last year a company representative visited Bulgaria and looked at several facilities in downtown Sofia and near the airport, but there are no contracts on the table yet.
At the time, the Marriott management said they are interested in Bulgaria, but cannot reveal details about the negotiations over confidential information, adding they might enter the local market with 3 of their brands - Marriott Hotels, Renaissance Hotels and Courtyard.
According to the Bulgarian “Dnevnik,” citing own sources, the first two brands will open hotels in Sofia while Courtyard, which has lower prices, is planned for the cities of Plovdiv and Varna. In the last years, Marriott, together with Starwood Hotels and Resorts, owner of Sheraton, Luxury Collection, and Westin, are the leaders of achieved revenues in the hotel business. Both have announced plans for large-scale expansion in Europe.
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